Foster the generation of innovative ideas within the Group and support them until they become projects that deliver value and differentiation.

Focus innovation efforts on strategic opportunity areas.

Use technology to create new businesses or significantly improve existing ones, bringing solutions closer to markets and customers to jointly drive sustainable development.

Actively promote collaboration with technology centers, universities, and start-ups to accelerate innovation processes and maximize the impact of initiatives.

Promote a culture that fosters creativity, experimentation, and continuous learning at all levels of the organization, where ideas are valued, calculated risks are taken, and lessons are learned from both success and failure.

Base all innovation-related decisions on a common strategic vision, shared and embraced by all management levels.

Analyze the legal and regulatory requirements that may affect the Innovation Management System environment and implement measures to protect the Group’s intangible assets.